Committed to innovation and excitement
Our History
A Story of Innovation and Excitement
Finesse Diamonds was founded in 1997 by Steven Gad, a former partner in Diamonds International, with the mission of adding value to the diamond supply chain in the most innovative ways possible while also providing one-of-a-kind diamond jewelry experiences.
In 1998, Finesse introduced one of the first specialty cut diamonds, the patented Eighty-Eight, which quickly rose to unprecedented prominence.
In 2005, Finesse became the #1 seller of Canadamark diamonds, a Canadian diamond brand that introduced provenance to the diamond industry. With the Canadamark brand, Finesse promised to provide trustworthy information about a diamond's origin, journey, and impact.
Beginning in 2006, Finesse became a client of De Beers, the world's largest diamond mining company. Finesse was selected as an official De Beers sightholder, one of 78 companies doing direct business with De Beers. Accordingly, Finesse opened a diamond polishing factory in the African nation of Namibia. The manufacturing facility in Namibia trained local labor in the art of diamond cutting.
Over the past decade, Finesse has continued to add enormous value to the diamond supply chain and introduce one-of-a-kind diamond jewelry experiences. Most notable is the Finesse brand Malka, a revolutionary experience in fluorescent diamonds.
Every diamond Finesse sells has its own special narrative.
By the Years
1991
Steven Gad begins his career as a partner in Diamonds International, eventually becoming the company Treasurer and seeing the business grow from 1 to 40+ stores in the Caribbean.
1997
Steven sets out on his own, launching Finesse Diamonds.
1998
Finesse introduces the patented Eighty-Eight cut diamond, a diamond with 8 sides and 88 facets. The Eighty-Eight quickly grows to become one of the most sought after diamonds.
2005-2010
Finesse becomes the #1 seller of Canadamark diamonds, a Canadian diamond brand bringing provenance to the diamond industry. With Canadamark , Finesse solidified its promise to provide trustworthy information about a diamond's origin, journey, and impact.
2006-2010
Finesse becomes an official De Beers sightholder, one of only 78 companies doing direct business with the legendary diamond supplier, and opens a diamond manufacturing facility in Namibia.
2010
Finesse was the successful bidder for one of the most important diamonds ever offered at the Argyle Diamond Tender, the Aryle Mystra.
Past Decade - Today
For the past decade, Finesse has focused on bringing innovation and one-of-a-kind experiences to the diamond industry. This is most notable with Finesse’s launch of the innovative fluorescent diamond brand Malka.
