Proven, innovative brands
Our Brands
The Eighty-Eight
The Eighty-Eight is a patented diamond designed for maximum brilliance, with 8 sides and 88 facets. It is trademarked under the name The Eighty-Eight. The number 8 is considered the most auspicious and blessed number in ancient Chinese tradition. As a means of ensuring they will be touched by its lucky properties, Chinese culture, as well as most other Asian cultures, have taken great measures to ensure its presence in their lives.
Malka
Malka uses nature’s rarest gift: fluorescent diamonds. These stones make up <3% of the world’s diamond supply, and conceal a secret property that only the individual wearing them is aware of. Finesse has created patented technology that allows the consumer to experience fluorescent diamonds in a way that has never been done before. The patents protect three areas of design: displays and jewelry boxes; lighting boxes that can be placed in the showcase; and showcase lighting. The technology is designed to stop customers in their tracks and grab immediate hold of their attention – creating an unprecedented purchasing experience.
Diamond Envy
Launching in 2024.